Snyk

    B2B Content
    Snyk — B2B Content case study by Delta V

    Snyk is a leader in developer security, helping companies secure their code from development through deployment. With the founding team having worked with Snyk for years before Delta V's formation, bringing them into the fold was a natural fit. We started by helping shape a sharper tone and identity for the channel. The world of developer security moves fast, so our content has to move faster, producing timely, relevant pieces that keep pace with the industry. Since then, we've produced deep dives and reviews of the latest coding LLMs, some of which have become the most viewed videos on the channel. Alongside that, we continue to experiment with new formats and ideas, constantly testing what resonates and pushing the channel forward.

    Long Form Videos

    Short Form & Social Examples

    Livestream & Video Thumbnails

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    What we've achieved so far:

    • Deployed a thorough A/B testing strategy across titles and thumbnails to maximise performance.
    • Produced timely, industry relevant content around developer tools, security, and coding LLMs.
    • Defined a clear visual identity and tone across the channel's content and thumbnails.
    • Delivered some of the highest performing videos on the channel to date.

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