CupppaJoe+
Content Creators
Joe came to us with a clear goal: build a new channel where he could tell bigger stories around the games he loves. That's how CupppaJoe+ was born. We worked with Joe to shape the strategy and format for narrative-driven content across multiple FPS titles, blending gameplay with strong storytelling to create something that stood out in the space. Since launch, the channel has carved out its place in the niche and continues to expand beyond FPS. With sharp thumbnails, smart packaging, and constant title testing, we keep pushing the content to new audiences and growing the channel.
Long Form Videos
Livestream & Video Thumbnails
What we've achieved so far:
- >4M Total views, and >22.5k subscribers since launch, with continued month over month growth on all fronts.
- Defined a concrete A/B testing strategy for titles and thumbnails, reaching a wider audience every video.
- Successfully branched out to titles outside of the FPS genre, and executed successful brand deals.
- Developed an engaging, high retention editing format that we continue to improve each video.
Want something like this?
Tell us what you want to make and we'll show you how we'd do it.
