Castro Collects
Content Strategy
Castro1021 has built an incredible brand over the past decade, from his early days streaming FIFA to running Los Aliens FC in the Kings League. Alongside that, he's been growing Castro Collects into a serious presence in the booming sports card space, backed by a team of breakers who live and breathe the hobby. We partnered with the team to strengthen their presence across platforms, establishing a clear tone and style for the content while continuing to experiment with new formats and ideas. Some of the biggest breaks in the company's history have happened during our time working together. The result has been consistent growth across the board, including passing 60K followers on Instagram and generating over 2M in a month as the brand continues to expand.
Short Form & Social Videos
Product Drop Graphics
What we've achieved so far:
- Successfully defined a consistent brand tone and visual identity across all platforms.
- Surpassed over 2M views in a month on Instagram, while consistently growing the audience.
- Created high performing drop graphics designed to convert to sales.
- Actively testing new content formats to uncover new growth opportunities.
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